The flip side of going green - "green wash"
One thing that caught my eye was the flip side of going green - things that are marketed in that vein, but perhaps are not all they are cracked up to be. I recently attended an online Rotary meeting and read this PDF program about "green wash." Basically, green wash is about marketing a product as "green" or "eco-friendly" or any other term to make a buyer think that a particular product is better for the environment than the competition. The only problem is, it isn't always true. How many times have you bought something because it appeared or was marketed to be green, even though it really wasn't? Here a 'for instance" that I found: "PepsiCo puts Aquafina water in more eco-friendly bottle." (Click here for article). In other words, PepsiCo is taking one of the truly environmentally detrimental products and "improving" it's "greenness." Taking something truly terrible for the environment and making it merely horrible. The marketing department must be working overtime at PepsiCo! Stopping our use of water bottled in disposable plastic is one of the easiest ways each of us can have a significant impact on the landfill. After all, it wan't that long ago that we didn't even have bottles water! I certainly didn't grow up with it; did you? (OK, maybe I am dating myself). 12 Reasons to Stop Drinking Bottled Water (from The Good Human)
Want to have an even greater impact? Can you business commit to not using (or selling) bottled water? Have you already? I'd like to hear from you! I'll publish the name of any company that has committed to not using or selling any disposable plastic water bottles. -Margie Follow on Join us for an afternoon of art, music, food & wine at the gorgeous Hess Collection Winery and Art Gallery. Tour the famous Hess Art Gallery at our "Industry Insider" Event at The Hess Collection Winery, May 28th, 2009
Francesco Scotto has sent his Pistacchio Pesto and Pistacchio Cream direct from Italy for you to try! These products aren't yet available in the US, so be the first to try them, and many other hot new food items at the product showcase! Yes, we will be hosting a networking table! Bring your cards, brochures, marketing materials to display and network with other industry professionals. A Networking table host will be available at check-in to assist. There will be a raffle to benefit Vineyard Worker Services with many great prizes, including donations from the Hess Collection and a trio of wines and insulated wine bag from Quivira. The first 25 general admission attendees to arrive will receive a double insulated wine bag ($20 value!) ![]()
This event benefits Vineyard Worker Services. May 28th, in Napa Valley, CA 4:00 PM VIP, 5:00 PM General Admission Enjoy the gorgeous courtyard and gallery while sipping, supping and networking, and listening to the musical talents of Hard Travelin'. During the event Hess will be offering a 30% discount on wines and 15% discount on merchandise. The event will feature food, cheese and wine pairing by Hess Collection Executive Chef Chad Hendrickson, including Sonoma Artisan Foie Gras Duck Rillets and Hess Collection Mt Veeder wines. For a full description of the event go to WineAndHospitalityNetwork.com |
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© 2010 Created by Roger Coryell, Editor.
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